At live345, your privacy is not an afterthought — it is a core commitment. This Privacy Policy explains in plain terms what personal data we collect, how we use it, who we share it with, and what rights you hold as a user of the live345 platform. Please read this document carefully before using our services.
Six principles that guide every data decision we make at live345. Full legal details are set out in the clauses below.
All data transmitted between your device and live345 servers is protected by industry-standard 256-bit TLS/SSL encryption. Your login credentials, payment details, and personal information are never transmitted in plain text.
live345 does not sell, rent, or trade your personal information to any third party for their own marketing or commercial purposes. Full stop. Your data is used solely to operate and improve the live345 platform.
We collect only what is necessary to operate the platform, comply with legal obligations, and protect our Users. We do not collect data speculatively or retain it beyond the minimum necessary period.
You have the right to access, correct, export, and request deletion of your personal data at any time. live345 will respond to all verifiable data rights requests within 30 days of receipt.
live345 uses cookies strictly for functional and analytical purposes. We do not use third-party advertising cookies that track your activity across other websites. You can manage cookie preferences in your browser settings.
We retain your personal data for defined periods aligned to legal and regulatory requirements. Once these periods expire, your data is securely deleted or anonymised. We do not store data indefinitely without purpose.
This Privacy Policy (the "Policy") is issued by live345 (referred to herein as "live345", "We", "Us", or "Our") and applies to all personal data collected, processed, and stored in connection with your use of the live345 website at https://live345.cam and all associated services, features, and products offered through the platform (collectively, the "Services").
live345 is committed to protecting the privacy and personal data of all Users of its platform in accordance with applicable data protection laws and internationally recognised best practices. This Policy describes the types of personal information we collect, the purposes for which it is processed, the conditions under which it may be shared, and the rights available to you as a data subject.
Malaysian Users: This Policy is written with particular regard to Malaysian users and reflects live345's commitment to data handling practices that respect the personal data rights of all players across Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and throughout Malaysia. By using the live345 platform, you acknowledge that you have read and understood this Policy.
If you do not agree with the terms of this Privacy Policy, you must discontinue use of the live345 platform immediately. This Policy should be read in conjunction with our Terms & Conditions.
The following definitions apply throughout this Privacy Policy:
live345 collects the following categories of personal data from Users, collected only to the extent necessary for the purposes described in this Policy:
| Data Category | Specific Data Points | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, government-issued ID number (e.g., Malaysian MyKad number, passport number) | Account registration, KYC verification, age verification, AML compliance |
| Contact Data | Email address, mobile phone number, residential address (including city, state, postcode) | Account communication, support, verification, promotional notifications (with consent) |
| Financial Data | Payment method details (e-wallet account, bank account name, cryptocurrency wallet address), transaction history, deposit and withdrawal records | Payment processing, fraud prevention, AML compliance, withdrawal verification |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps, referral URL | Platform security, fraud detection, analytics, technical troubleshooting |
| Usage Data | Pages visited, games played, bets placed, bet amounts, session duration, feature interactions | Platform improvement, responsible gambling monitoring, personalisation |
| Communications Data | Records of support chat conversations, emails, and complaint correspondence | Customer service quality, dispute resolution, compliance record-keeping |
live345 collects personal data through the following means:
live345 processes your personal data only where a valid legal basis exists. The legal bases applicable to live345's data processing activities are as follows:
live345 uses the personal data it collects for the following purposes:
live345 does not sell, rent, or trade your personal data to any third party for commercial purposes. Your data may be shared with third parties only in the following circumstances and only to the minimum extent necessary:
Important: All third-party Data Processors engaged by live345 are bound by data processing agreements that require them to process your personal data only on live345's documented instructions, to implement appropriate security measures, and to comply with applicable data protection laws.
live345 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include, but are not limited to:
Your responsibility: While live345 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account password and login credentials. Never share your live345 password with any third party. If you suspect unauthorised access to your account, contact live345 support immediately.
live345 retains personal data for no longer than is necessary to fulfil the purposes for which it was collected, subject to the following minimum retention periods required by applicable law and regulatory obligations:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account and identity data | Duration of account + 5 years after closure | AML regulatory obligation |
| Financial transaction records | 7 years from transaction date | Financial record-keeping requirements |
| KYC verification documents | 5 years after account closure or last transaction | Regulatory compliance |
| Customer support records | 3 years from last interaction | Dispute resolution and quality assurance |
| Marketing consent records | Until consent is withdrawn + 1 year | Legal obligation to evidence consent |
| Technical and server logs | 12 months | Security monitoring, fraud detection |
Upon expiry of the applicable retention period, personal data is either securely and permanently deleted or anonymised such that it can no longer be associated with any individual User.
live345 uses cookies and similar tracking technologies on its platform. Cookies are small text files stored on your device that help us provide and improve the platform experience. The following types of cookies are used by live345:
No third-party advertising cookies: live345 does not use third-party advertising or retargeting cookies that track your activity across external websites. Your browsing history outside of live345.cam is not collected or used for any purpose.
You may manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the live345 platform.
As a data subject whose personal data is processed by live345, you hold the following rights. To exercise any of these rights, please contact live345 support in writing. live345 will respond to all verifiable requests within 30 calendar days of receipt.
You have the right to request a copy of all personal data live345 holds about you, together with information about how it is being processed.
You have the right to request correction of any inaccurate or incomplete personal data that live345 holds about you.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to applicable legal retention requirements.
You may request that live345 restricts the processing of your personal data in certain circumstances, such as while the accuracy of the data is being contested.
You may request a machine-readable copy of the personal data you have provided to live345, suitable for transfer to another service provider.
You have the right to object to the processing of your personal data for direct marketing purposes or where processing is based on legitimate interests.
To exercise any of the above rights, please submit a written request to live345 support at the contact details provided in Section 16 of this Policy. We may require you to verify your identity before processing your request. live345 will not charge a fee for responding to data rights requests unless the request is manifestly unfounded or excessive.
The live345 platform is strictly intended for individuals aged 21 years and above. live345 does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory component of the KYC process, and any account found to be held by an individual under 21 will be immediately suspended.
If live345 becomes aware that personal data has been collected from a minor without appropriate verification having occurred, that data will be deleted promptly and the account will be permanently closed. If you believe that a minor may have registered an account on live345, please contact our support team immediately.
The live345 platform may contain references to or integrations with third-party payment service providers (such as Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong, DuitNow, and FPX) and game content providers. These third parties operate under their own privacy policies, which live345 does not control.
live345 is not responsible for the privacy practices of third-party payment processors or game providers. We encourage you to review the privacy policies of any third-party service you interact with in connection with your use of the live345 platform. live345 selects third-party service providers on the basis of their security credentials and data protection standards, and requires all processors to enter into data processing agreements with us.
In the course of operating the live345 platform and engaging third-party service providers, your personal data may be transferred to and processed in countries outside of Malaysia. Where such international transfers occur, live345 ensures that appropriate safeguards are in place, including:
By using the live345 platform, you acknowledge and consent to the transfer of your personal data to other jurisdictions for the purposes described in this Policy, subject to the safeguards described above.
live345 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform features. Where material changes are made, live345 will provide notice to registered Users via email or a prominent notice on the platform prior to the changes taking effect.
The "Last Updated" date at the top of this Policy reflects the date of the most recent revision. Your continued use of the live345 platform after any amendments have been published constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically. The current version is always accessible at https://live345.cam/privacy-policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or live345's data processing practices, please contact our Data Protection team using the following channels:
For questions about our Terms & Conditions or our Responsible Gambling policy, please visit the respective pages or contact our support team. live345's support team serves Malaysian players across Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and beyond, around the clock.
Response Time Commitment: live345 will acknowledge all data rights requests within 5 business days and provide a substantive response within 30 calendar days. For urgent privacy concerns — such as suspected data breaches or unauthorised account access — please contact us via Live Chat for the fastest response.
Your data is protected, your rights are real, and your experience is backed by a team that takes privacy seriously. Join over 500,000 Malaysian players who trust live345.
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